All in all, it builds a positive brand image, supporting their gay consumers and employees alike, and the backlash caused by some of their more religious consumers is a minor thing. A vast number of people saw this action as inappropriate, some even said they are never going to buy Kraft Foods products again, and unliked the brand page on Facebook.
Despite its 230,000 likes and 70,000 shares, the comments are divided into “omg i luv Oreo” and “God will smite thy”. The reactions to this post show that not everyone likes surprises. As Adweek reported, on June 25th, Oreo brand ( Kraft Foods) surprised its 26,981,473 fans on Facebook with a gay pride cookie supporting the famous San Francisco Gay Pride Parade.
